TX Commercial Battery Leads — OZ3 Energy Sales Command Center

Total Leads

Hot (100K+)

Warm (25K-100K)

Standard (5K-25K)

Contacted

Interested

Load Lead Data

Import master_leads.csv or use auto-load

The Pitch — Battery Energy Storage for TX Commercial Buildings

25%

Electricity covered by battery. Produces and stores power, reducing grid dependency by a quarter.

$0.12-0.18

Avg TX commercial rate/kWh. ERCOT deregulated market = volatile pricing. Battery locks in savings.

30% ITC

Federal Investment Tax Credit for standalone battery storage under the Inflation Reduction Act.

Why Texas Commercial Buildings Need This NOW

1
ERCOT grid instability — Winter Storm Uri, summer brownouts. Battery = backup power + revenue.
2
Peak demand charges — TX commercial bills are 40-60% demand charges. Battery shaves peaks.
3
Deregulated market — Volatile pricing means battery arbitrage (charge cheap, discharge expensive) is lucrative.

4
30% ITC — Federal tax credit for standalone battery. Reduces install cost by nearly 1/3.
5
Demand response programs — ERCOT pays buildings to reduce load during peaks. Battery does this automatically.
6
Property value increase — Energy-efficient buildings command higher rents and sale prices.

Lead Priority Tiers

HOT 100,000+ sqft — Warehouses, Industrial, Large Office

Est. $15K-50K+/mo electricity. Battery ROI under 4 years. These are your whales — call first.

WARM 25,000-100,000 sqft — Mid-size Office, Retail Centers, Medical

Est. $4K-15K/mo electricity. Sweet spot for battery install. High volume, good margins.

STANDARD 5,000-25,000 sqft — Small Office, Retail, Professional

Est. $800-4K/mo electricity. Smaller installs but high volume. Email + direct mail campaign.

Leads by County

Lead Tracker

Page 1

Tier	Status	Owner	Property	County	Sqft	Est. $/mo	Value	Contact	Actions
Loading leads...

Battery Energy Sales — Outreach Scripts

Cold Call Script — Battery Install

Hi [Owner Name], this is [Your Name] — I work with commercial building owners in the [City] area on energy costs.

I'm reaching out because I noticed your property at [Address] — [Sqft] square feet. Buildings that size in Texas are typically paying $[Est Monthly] or more a month in electricity.

We install battery energy storage systems that cover 25% of your building's electricity. It cuts your bill, shaves your peak demand charges, and with the 30% federal tax credit, most owners see ROI in under 4 years.

Quick question — what's your building's average monthly electric bill right now?

[IF THEY GIVE A NUMBER]: Got it. So we'd be looking at saving you roughly $[25% of that] per month, plus reducing your demand charges. Can I put together a quick proposal showing the exact numbers for your building?

[IF THEY ASK HOW IT WORKS]: The battery charges during off-peak hours when electricity is cheap, then discharges during peak hours when rates are highest. It also shaves your demand charges — which are usually 40-60% of a commercial bill in Texas. And you get the 30% ITC federal tax credit on the install.

[IF NOT INTERESTED]: No worries. A lot of building owners we work with weren't looking until they saw the numbers. Would it be okay if I emailed you a one-page ROI breakdown for your building? No obligation.

[IF TIMING]: Totally understand. The federal 30% ITC is available now but phases down in future years. Can I check back in [timeframe]?

Either way, appreciate your time [Owner Name].

Email #1 — Initial Outreach

Subject: Cut 25% off your electric bill at [Address]?

Hi [Owner Name],

I noticed you own the commercial property at [Address] — roughly [Sqft] sqft in [City].

With Texas electricity rates and ERCOT's volatile grid, buildings your size are typically paying $[Est] or more per month in electricity — and 40-60% of that is demand charges alone.

We install battery energy storage systems that:
- Cover 25% of your building's electricity
- Shave peak demand charges (the biggest part of your bill)
- Qualify for the 30% federal Investment Tax Credit
- Pay for themselves in under 4 years

I'd love to send you a quick ROI breakdown specific to your building — no cost, no obligation. Would that be helpful?

Best,
[Your Name]
[Company] | [Phone]

Email #2 — Follow Up (Day 3)

Subject: Re: Cut 25% off your electric bill at [Address]?

Hi [Owner Name],

Just following up — I know managing commercial properties keeps you busy.

Quick context: a [similar building type] owner in [nearby city] we recently worked with was paying $[X]/mo in electricity. After our battery install, their bill dropped by $[Y]/mo — and they received a $[Z] federal tax credit on the installation.

Happy to run those same numbers for your building at [Address]. Takes me about 10 minutes and there's zero obligation.

Worth a quick look?

[Your Name]

Email #3 — Break Up (Day 7)

Subject: Should I close your file?

Hi [Owner Name],

I've reached out a couple times about reducing energy costs at [Address] and haven't heard back — totally understand.

I'll assume the timing isn't right. But before I close your file — the 30% federal tax credit for battery storage is available now and phases down in future years. If that changes the calculus, just reply to this email anytime.

Wishing you the best,
[Your Name]

LinkedIn Connection Message

Hi [Name] — I work with TX commercial building owners to cut electricity costs 25% with battery storage. The 30% federal tax credit makes the ROI compelling. Would love to connect.

Direct Mail — Handwritten Note

Hi [Owner Name],

I was looking at commercial properties in [City] and noticed your building at [Address].

With Texas energy prices and the ERCOT grid being what it is, I thought you'd want to know — we're helping building owners like you cut 25% off their electric bill with battery storage.

The 30% federal tax credit covers nearly a third of the install cost. Most owners see full payback in under 4 years.

If you'd like to see the numbers for your building, give me a call at [Phone] or text me. No pressure at all.

[Your Name]
[Company]

Objection Handling Cheat Sheet

"Too expensive"
With the 30% federal ITC, net cost drops by nearly a third. Monthly savings start day one — most owners see full payback in 3-4 years, then it's pure profit for the 15+ year system life.

"We already have a good rate"
Even with a good rate, 40-60% of your bill is demand charges — that's what the battery targets. Buildings with great rates still save 20-30%.

"Not the right time"
The 30% ITC is at its peak now and phases down. I can lock in a proposal so you have the numbers when timing is right.

"I lease the building"
Who's the building owner? Battery installs increase property value and make buildings more attractive to tenants.

"Does it really work in Texas?"
Texas is the #1 market for battery storage. ERCOT's deregulated grid = huge price swings. Batteries charge cheap, discharge expensive. After Winter Storm Uri, everyone wants backup power.

Battery Sales Playbook — Action Plan

1 THIS WEEK

1. Import CSV into tracker
2. Filter HOT tier (100K+ sqft) — call top 50
3. Skip trace top 200 for phone/email ($99 PropStream)
4. Send Email #1 to top 500 WARM leads
5. LinkedIn connect with 25 building owners/day

2 WEEK 2-3

1. Follow-up calls on Email #1 openers
2. Send Email #2 to non-responders
3. Direct mail to top 100 HOT leads
4. Send ROI proposals to all interested
5. Skip trace next batch of 500

3 MONTH 2+

1. Email #3 break-up to cold leads
2. Austin data already loaded (TCAD)
3. Rinse and repeat with WARM tier
4. Referral program from closed deals
5. Target: 5-10 installs/month

Data Sources on Disk

County	File	Size	Status
Harris (Houston)	hcad_commercial_leads.csv	8.2 MB	36,393 leads
Dallas	master_leads.csv (DCAD portion)	15.7 MB total	22,419 leads
Tarrant (Fort Worth)	master_leads.csv (TAD portion)	included	33,044 leads
Travis (Austin)	tcad_commercial_leads.csv	2.1 MB	11,737 leads
Raw HCAD	D:\downloads-edge\texaslocatiosn\	4.8 GB	Full dataset available

TX Battery Sales

TX Commercial Battery Sales